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Morgan appears to have been a better manager than he was a lobbyist or conspirator. His role in the company seems to have focused on the management aspects rather than on strategic decisions on the issues of smoking and health.

However as a top-line manager working under Geoff Bible, he was certain to be involved in many of the scams they undertook at about this time.

1980 Mar 24: Exec Vice President at PM

1988 Oct 21: Memo from PM's Rick Stirlen to Leo Burnett advertising agency: "Based on the attached memo from Jim Morgan there continues to be interest in exploring a worldwide agreement with the Murdoch people. [Rupert Murdoch's News Ltd]

    Since the involvement in PM USA is limited to their print and new FSI operation [Food Service Industry??], I would like to develop a summary of our current 1988 and 1989 planned level of activity [with News Ltd publications].

    Also, I would appreciate any thoughts you might have regarding "non-rate card interests" we might have with any of their properties. [The information needed to be given to Jim by November 14 — they must have been in discussion with News Ltd shortly after]

1989 Feb 5: Diana Avedon (Tobacco Institute) reports to Walter Woodstone and mentions the possibility of HBI doing a test in Wake County NC. [The first dated mention of the new name HBI]
    She also remarks "Per Morgan request, overnighted info. to R. Price (WV) [West Virginia rep] on HBI — Possible building study to keep legislature from
    banning smoking in chambers/"

1993 Dec: The 1994 PM WRA Communications Plan suggests
    "Develop story lines, interview opportunities for Geoff Bible, Bill Campbell, and
    Jim Morgan with business publications, i.e., 'Competing With Yourself'"

1995 Jan: PM USA Presentation to Corporate Management Committee [2048353604]

1995 Feb 17: FDA Mobilization Options memo:

Prepare a high quality letter from Jim Morgan or Ellen Merlo also to provide PM's position on the issue to high quality contacts (suppliers, key customers)

1995 Mar 20:: PM Corp Affairs Daily Topics Geoff Bible named him president and CEO of Philip Morris USA, succeeding retiring CEO Bill Campbell. He is a 'marketing whiz" - behind Marlboro

1995 Jun 8: He was PMUSA's CEO during product recall of 8 billion cigarettes [2500118021]

1997 Apr 23: At the Philip Morris Board of Directors Dinner at Jefferson Hotel, Sea Island with his wife Sally

1997 Jul 28: On PM Corp Affairs e-mail list [2070385900]

2000 March: On the AG&M listing of those responsible in the West Virginia Class Action: MORGAN, JAMES J. — Former CEO and President, Philip Morris.