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CREATED 7/3/2011

WARNING: This site deals only with the corporate corruption of science, and makes no inference about the motives or activities of individuals involved.
    There are many reasons why individuals become embroiled in corporate corruption activities - from political zealotry to over-enthusiastic activism; from gullibility to greed.
    Please read the OVERVIEW carefully, and make up your own mind.




Jolly Ann Davidson
Peter G Sparber
Anne H Duffin
Freedom to Advertise Coalition
Glen Smith
[Congressman] Luken




National Association of State Boards of Eduction    


— The NASBE's president Jolly Ann Davidson operated simultaneously as a consultant to the tobacco industry, promoting its 'youth program'. This brought the NASBE into the tobacco fold. —  

The Tobacco Insitute's "Helping Youth Decide" (HYD) campaign was one of their most successful ploys at countering the anti-smoking movement, and it became a corner-stone of their "Freedom to Advertise Coalition" (FAC) campaign. On the surface, the HYD campaign demonstrated that the industry was taking a high moral position — using its advertising skills and marketing experience to support parents in their attempts to control children's smoking — until they were old enough to make up their own mind.

However there were also hidden messages here. One was that tobacco advertising and promotional techniques were being put to good social use [so they claimed] and therefore [they said] it would be a mistake to ban cigarette advertising and promotion.

The second message was more subliminal. The tobacco industry had spent millions of dollars over many years conducting solid research into the complexities of smoking behavior. What motivated smokers to smoke, and what motivated smokers to choose certain brands, was investigated and tested over decades by hundreds of experts over decades.

They knew that 99% of smokers begin their addiction to tobacco in their teens — and that this was seen by many children as symbolic of 'adult' behaviour. They were also totally conversant with the economic realities. If the industry was to continue making profits, they needed to recruit enough teenagers to replace their losses — to balance the combined number of adults who quit or died young from the effects of smoking.

The Magnetism of Rebellion: The tobacco industry also knew that smoking among teenagers was one of the most significant displays of teenage independence — that a large part of the attraction of smoking, drinking, etc. lay with the fact that the society overtly labeled these habits "adults only." The supposed ban on children's smoking made smoking a rite of passage to adulthood.

The more their parents, teachers and preachers told them not to smoke, the more attractive smoking became: the more adults said smoking was dangerous and addictive, the more they were dared to display their 'cool' distain for safety and secruity. Public smoking boosted their juvenile egos.

If their claims to expertise of the sociologists and educators who advised the tobacco industry were even remotely justified, then people like Peter L Berger and Jolly Ann Davidson must have been familiar with such ideas and fully conversant with such research

Therefore the tobacco industry knew that any attempt to promote cigarettes as an "adults-only behavior" (as with alcohol and sex) made it almost irresistably attractive to the more gullible of the hormone-charged pubescents.

It is not by accident that the cigarette industry saturated the teenage culture (especially via the movies and TV) with images of "cool" role models who drove fast cars recklessly, laughed in the face of danger, attracted the opposite sex with their pelvic-thrusting 'sophistication', and constantly smoked. Films with titles like "The Wild One" and "Rebel Without a Cause" were designed for adolescents by the same people who marketed Marlboro cigarettes. A substantial part of the budgets of Sylvester Stallone's Rambo movies came from product placement, with cigarettes the most prominent.

Probibition as Attraction: But to satisfy the public posturing of legislators and the concern of many non-thinking parents, the tobacco industry discovered that it needed to preach a strong 'smoking is prohibited for you' message. Such prohibition messages then reinforced the marketing value of the positive purchasing messages — just as alcohol prohibition led to a bathtub-gin and speak-easy culture in the 1920s.

So having the NASBE and its pool of education administrators on-side and willing to promote these messages to the gullible public was quickly recognised by the cigarette industry as one of the Tobacco Institute's most successful projects. The NASBE itself was coopted for an annual donation of only a $150,000.

In 2001 the US Government finally charged the tobacco industry in court over racketeering. The complaint noted the industry's use of this marketing ploy, and included the statement

    "As part of this program, the Tobacco Institute [Tl] produced and distributed copies of the booklet "Helping Youth Decide." The Tobacco Institute conducted extensive national media advertising and media tours to promote the booklet and program to parents and educators.

    In or about 1986, Tl developed and produced additional materials as part of the Responsible Living program. The publication was entitled "Helping Youth Say No." and was again co-sponsored by Tl and NASBE.

Founded in 1959 as a nonprofit, nonpartisan association aimed at promoting "the lay control of, and responsibility for education." It was designed to enable state board of education to study issues of mutual concern and disseminate and exchange information. Members are 45 states plus the District of Columbia, Guam, Micronesia, etc.

The Board of Directors consists of 13 elected state board of education members. It meets four times a year. The budget for 1983 was $997,530, with one quarter from State Membership Dues and most of the remainder from Grants & Contracts.

Some key documents

1959: NASBE founded as a nonprofit membership association for the leadership development of the state board members.

1982 March 22: James H (Jim) Peterson (a Colorado lobbyist) approached Sam Chilcote, the President of the Tobacco Institute with a proposal.

"Attached are my ideas and recommendations for promoting tobacco as an adult behavior to adolescents for you to consider. It is my judgment that the recommendations are feasible.

    Sam, I would be pleased to work as a coordinator of such a project. I'm sure we could work out some arrangement that would be agreeable to both of us.

1982 May 27: Bill Kloepfer [Public Relations head] to Chilcote at the Tobacco Institute.

Pete [Sparber - Issues Manager] and I are proud to give you our proposals for these two projects [Youth and Fire]. We believe we have covered the bases to the point where, after discussion and any suggestions you have for changes, they will be easily be convertible into copies for pre-sale submission to the member companies.

    Budget entries in these proposals are not, at this time, exact or complete. They can be improved when we are more certain about pursuing the specific elements of the project.

    To speed up our internal review process, we have shared copies of this draft, as appropriate, with Gray & Co., Marsteller, Phil Schaenman, Jim Peterson and John Rupp, all of whom have contributed to our preparation.
  • Gray & Co. was a new PR company created by Republican lobbyist Robert Gray ... later Chairman of Hill &Knowlton.
  • Burson-Marsteller was the long-term PR company for Philip Morris, and central to many of their schemes.
  • Phil Schaenman ran a company TriData which specialised in lobbying fire commissioners [cigarettes caused fires, so cigarette companies generously funded fire-prevention programs].
  • John Rupp was the main tobacco lawyer at Covington & Burling.

1982 July 5: Tobacco Institute follow up. Jim Peterson has met with Peter Sparber and Bill Kloepfer and he is to prepare these concepts for a booklet, Peterson writes:

We will be meeting with educator groups to get them ready for the cooperative venture with the Institute (quietly and confidentially).

1982 July 16: Pete Sparber [Issues Manager at TI] is replying to Sam Chilcote, who is worrried by the expenses of contracting him.

By way of background, when we were developing the "Responsible Living" proposal we were in regular contact with Dr. Peterson and built the program on the assumption that his abilities and contacts would make the program function successfully. That is still the basis upon which we are proceeding.

    Part of the proposal involved a budget and so we asked Dr Peterson to estimate the cost of his services. We identified two areas requiring his assistance:
  1. contacting suitable cooperating organizations ie. the chief state school officers, etc.; obtaining their cooperation; ensuring an on-going positive relationship. His price for those services in 1982 is $25,000.
  2. developing our program materials. This is the process now underway with the creation of our basic strategies and themes, the drafting of a booklet and related materials. His cost (which includes the assistance of some educators, social scientists and writers) is $60,000.
  3. For 1983, once the majority of the work is done, we think Dr. Peterson's service will be limited to seeking the endoresements and cooperation of other prominent educational groups. The cost of of that could range from $15,000-$40,000 in 1983 depending on our needs.

1982 Aug 9: Peterson's final research analysis was for a booklet to be distributed by schools and the Institute:

A booklet titled "There's Wisdom in Waiting" will be developed by a national school policy organization (i.e., National Association of State Boards of Education, The Council of Chief State School Officers) in cooperation with The Tobacco Institute.

    The booklet will contain a discussion of adult behaviors and recommendations for delaying the participation of adolescents in adult customs. The booklet will be made available, free of charge, to parents, schools, teachers and community youth leaders. The Tobacco Institute and the national school organization will promote the booklet.

    The following listing of behaviors are accepted by American society as adult customs :
  • having sex;
  • driving an automobile;
  • drinking, wine, beer and distilled spirits;
  • smoking and chewing tobacco;
  • voting in elections;
  • obtaining credit;
  • joining the military service;
  • having a child;
  • having an apartment;
  • obtaining and using drugs;
  • participating in gambling;
  • getting married;
  • living together.

    His booklet has extensive discussions on peer pressure, and has an emphasis on promoting teenage abstenance from sex and alcohol. It promotes the subtext ...
  • The decision to smoke or not to smoke, when, where, how often and how much, is one that should be made responsibly (i.e., with more experience).
  • Smoking is an adult habit which in moderation can be relaxing and pleasurable to some people.
The cleverness of this approach is in submerging the attractions of an addictive "adult" behavior of smoking in with the other "rites of passage" life-style changes of marriage, military service, voting, living in an apartment, etc. and "good citizen" codes of conduct.

    This idea developed into the NASBE project with Jolly Anne Davidson. The recommended strategies include:
Caution should be used on sex, voting, drugs and military issues. Sex and drugs have many controversial pitfalls, while military service and voting are cut-and-dried issues from the standpoint of adolescent behavior.

    Use a generic strategy for dealing with adolescents and their participation in adult customs. Do not individualize or create magic bullet strategies for single adult customs.
[But there is no mention of cigarettes ....]


The booklet initially credits the Tobacco Institute in association with the NASBE, then later it credits just the Tobacco Institute. The NASBE must have had second thoughts about associating their name so closely with the Institute.

1983–84: The National Association of State Boards of Education is now getting many thousands of dollars each month from the TI along with James Peterson.

1983 Dec 22: The "Helping Teenagers Decide" booklet is now in print with NASBE and TI listed as sponsors.

1983 Dec 29: Peter Sparber [Issues Manager at the Tobacco Institute] writes to John Rupp, the tobacco industry's main dirty-tricks lawyer with Covington & Burling, about the proposal by Jim Peterson. They need Rupp to give it legal clearance before it is placed in "so-called influential adult" magazines. [They have been in contact with Jolly Ann Davidson, but haven't signed up the NASBE as co-sponsor yet.]

These ads will be placed in magazines aimed at so-called "influential" adults readers. Please note that we refer to the National Association of State Boards of Education and James Peterson in these ads. We use their names only as examples at this time. NASBE has not been contacted although it will be our first choice of co-sponsors if the Executive Committee concurs. Jim Peterson is our consultant and may serve as "author" of the booklet.
[They are in a hurry to do this over Xmas]

1983 Dec 29: Sparber also gets the lawyers at Shook Hardy & Bacon to check the copy. [The need for even one outside lawyer checking is exceptional. But the idea that they would need the two largest law firms in the business to go over these ads, shows that this is something critically important to them. They must have been scared stiff they would come under attack.]

1984 Apr 11: Curtis Judge of Lorillard receives staff comments on the program after they have been given a preview.

We feel that we have an acceptable public relations plan, with minor revisions, for either test or national campaign. it has been proposed that Mrs Jolly Ann Davidson, President of NASBE (from Iowa), be our lead spokesperson.

    We would like to know more about her, but generally agree with this suggestion. Of course, the entire TI-PR staff will be ready to act if we should experience an avalanche of media attention.

    My best guess is that the test program would cost $350—400,000 with $220,000 in media, and a national program will cost $2.0—2.2 million with approximately $1.6 million in media.

1984 Apr 12: The Communications Committee of the Tobacco Institute informs the Executive Committee of progress on the "Responsible Living" project.

There appear to be distinct advantages to working with NASBE :
  • NASBE will provide us with an established, clear link to all levels of government : federal, state and local .
  • NASBE's members tend not to be educators, but members of the business-political community elected or appointed to serve on their respective State Boards of Education. They are not "cause" oriented and are, for the most part, politically savvy and supportive of business perspectives. There is no evidence of any anti-tobacco bias at NASBE.
  • NASBE does not expect to earn or lose money as a result of this program. In addition to the direct costs of the program, TI will be expected to reimburse NASBE for staff time and expenses devoted to the program. NASBE is a modest organization and these charges will be minimal.
They had also reviewed the proposed $1.5 million advertising program designed to promote the project, and recommended image changes to remove any suggestion that cigarette smoking was an "illicit activity." The aim was to test-market in a couple of states, and also insert ads in the Readers Digest [which normally wouldn't take cigarette ads] and the TV Guide.

1984 Apr 28: The Test Marketing — Public Relations plan for Massachusetts, Missouri and Kansas. The main points:

  • TI field staff, lobbyists and public relations counsel would be involved in each state to contact educational personnel, media and legislators, and identify potential allies who would publically endorse the program.
  • Members of the tobacco family to send letters-to-the-editor of local papers, and to "deliver prepared remarks to civic and business groups".
  • TI's Federal Relations Division with begin previewing the program for Members of Congress and the Administration.
  • Follow up by mail with Campfire Girls and Boy Scouts.
  • Follow up mailings to targeted legislators
  • Media advisory; press conferences; spokespersons scheduling for radio and TV program; and an "ongoing program of placement and publicity [and] the orchestration of positive comments and program support will supplement this process."
  • The Tobacco Institute will have a "background presence" at the launch with "the educational/legislative participants standing front and center."

1984 Aug: /E NASBE report session [handnotes of a meeting]

  • The NASBE is providing lists of associations and media to contact in each state.
  • [the tobacco-friendly journalist] Pat McCormick of UPI in New York is to be contacted to write a story.
  • [Bill] Toohey is to contact BLB and arrange a news conference and organise media appearances (of both Jolly Ann Davidson and Walker Merryman)
  • Mississippi and Texas to get special emphasis [because of] board members.

1984 Aug: /E ?? A press release put out by the NASBE says [with commendable hypocricy]

The publication, which will be brought to the attention of parents through a national advertising campaign, is free for the asking. It was developed with the guidance of child psychologists and education experts at NASBE.

    According to NASBE President Jolly Ann Davidson, the publication fills a serious void: "The Dr. Spock books and the advice of many other experts are available to parents when their children are babies, but there are few popular experts — and no widely available publication — to help parents raising teenagers."

    Davidson, a mother of three grown children, notes "Adolescence is a time when young people face many new experiences and have to make many difficult choices. Learning to make responsible decisions is a skill that is best practiced with the help of caring, experienced adults. I'm convinced this publication will help."

1984 Sept 24: David Henderson was an ex-Senator, lawyer-lobbyist, and also an aide to billionairre Richard Mellon Scaife. He also ran the Federal Government Relations division of the Tobacco Institute for some time.. Here he is organising the distribution of the NASBE/TI booklet "Helping Youth Decide" through various Senators. Anne Duffin writes:

Because it is election year, we should be able to play this to the hilt!

1984 Oct 2: Article "Improving communication."

Teenagers and parents sometimes miraculously leap across the communications gap. They talk, listen and discuss tn an atmosphere of love, mutual trust and respect.

    But all too often mum's the word between adolescents and Moms and Dads — or the talk line's knotted. Attempts at conversation turn into shouting bouts peppered and punctuated with temper tantrums or tears.
    Such acenarios were outlined during an interview with Jolly Ann Davidson, Clarinda, Iowa, president of the National Association of State Boards of Educatlon, and Walker Merryman, Washington, DC, vice presldent of theTobacco Institute.

    Any time you get tobacco and education people whistling the same tune something's got to be up. [Never was a truer word ever said on TV! The tobacco industry needed educational credentials for its faux anti-youth-smoking project, and she was a well-paid and enthusiastic worker for the industry.]

    Davidson, past president of the Iowa Board of Education, former teacher and mother of three grownups, [] said the NASBE, whose members set education policy in 49 states, applauds the Tobacco Instltute's "demonstration of social responsibillty" in funding the "Helping Youth Decide" project.

1984 Oct 8: see notes [TIMN0208271]

1984 Nov: /E Later budget shows $150,000 in 1984 from TI

1984 Dec: TI report on progress:

  • News conference by Jolly Ann Davidson and Walter Merryman.
  • 4000 people received an advance kit, delivered personally or by mail
  • Six Senators and four Reps volunteered to distribute the preview kit to their colleagues in Congress.
  • A radio tape of the annoucement went to 1400 radio stations, and a video to 420 TV stations (with a 20% use rate)
  • the staff contacts on this project are Anne Duffin and Walker Merryman. Jim Peterson and Gray Public Relations [ex H&K] are our consultants.

    The ploy worked so well that they got enthusiastic legislative endorsement also.
Our file of praises is growing. There have been no complaints. The UPI story [by Pat McCormick] said "Any time you get tobacco and education people whistling the same tune something's got to be up. The something: a program to improve communication between parents and teenagers."

    We couldn't have written better copy ourselves.

    The State Activities Division has planned a mailing to each of the st–ite and local office holders who have received campaign contributions from us.

1984 Dec 13: Kloepfer at TI Annual Meeting

    Proponents of labeling and promotion restriction bills say over and over that oÈr industry promotes its products to kids.
    Four and- a-half months ago the Executive Committee told us to launch our Responsible Living Project. This effort was to prove our policy that smoking is an adult custom, not just talk about it.

    We pulled together our advertising, our previews and promotions in just eight wceks. Last September 25, we and the National Association of State Boards of Education announced the availability of our booklet, "Helping Youth Decide," to help parents communicate better with youngsters about a variety of decisions better made as adults..such decisions as drinking, driving, sex, enlisting in military service and smoking.

    The anti-smokers were speechless. People genuinely interested in youth welfare were generous with praise and offers to help. Educators from across the country and civic leaders from the Urban League to the Kiwanis and Hispanics and police officers are enthusiastic about the project. Congressional members pitched in. The news media reported we had done something right. The Pennsylvania State Legislature passed resolutions commending us. More than 50,000 of the booklets have been circul.ated to parents around the country.

    Our lobbyists in Texas, Minnesota, Massachusetts and California have requested specific promotion of the project locally to help off-set panels, to deal with sampling bills and to help fight excises earmarked for public education.

    Anne Browder made a presentation before the National Black Caucus of State Legislators in Los Angeles and received a resolution endorsing the program from the Conference, with the suggestion that the legislators take it back to their home states and encourage their member school boards to utilize this unique resource, "Helping Youth Decide."
    National Association of the State Boards of Education
    They have Community Alliance Programs (CAP)s, and the TI funds some of these for credibility and [credit.TIMN0294208]

1985: "A joint effort by the TI and the NASBE produced a 20-page booklet for parents entitled "Helping Youth Decide" _ special commendation by Indiana Senate, Senator John Sinks

1985: Later budget shows $325,000 from Tobacco Institute (excluding Jolly Ann Davidson)

1985 Mar: 4: Duffin to Henderson: ["Under TI/NASBE ground rules we should have been notified immediately of the phone call from Hatch's office about the program and the NASBE staffer visit that ensued. [TI expects them] to fill [us in] on anything even vaguely hinting of the political arena. NASBE LETTER TO SENATE LABOR COMMITTEE TIMN0199220]

1985 June: Nader outline suggests that intemal impediments suggest the industry had multiple motivations for the initiative. Flrst the industry gained credibity by collaborating with the NASBE. A June 1985 progress report noted, 'We could only guess . that because of the NASBE partnership the program might be difficult for our adversaries to damn' TI174575J4601

1986: The Tobacco Institute Board of Directors winter meeting speech by Kloepfer. He is discussing the fact that they are now highly selective in choosing when and where they appear on television:

We appear with friendly or neutral hosts, and thanks to our media relations efforts there are a good many of them.

    We appear with other guests of our choosing and sometimes we arrange for others to appear instead of us. We don't back down from a fight but we've stopped being a punching bag. And on a few occasions, the anti-smokers have found themselves as punching bags.

    Let's show you what we mean.

    Our most effective "good publicity" efforts ever have come as a result of our program with the National Association of State Boards of Education and its chairperson Jolly Ann Davidson.

    In 1985, Walker Merryman and Jolly Ann appeared at the request of field staff and lobbyists on stations from Boston to Sacramento, Grand Rapids to Baton Rouge. Here, Jolly Ann appears on Grand Rapids' WZZM-TV and fields a rather common question about T.I.'s relationship with her group. [tape 1]

    Sometimes it is more effective for others to appear on our behalf. In this example from the NBC Today show, Bob Tollison [George Mason University economist] took on the head of the Harvard anti-smoking program on the subject of taxes.

    [tape 2] In the final quarter of 1985 our team of scientists were ready to speak out on ETS In this example, Phil Witorsch, [tobacco consultant] a physician who appeared before you in December, goes head to head with a confused representative of the New Jersey Cancer Society.< /BLOCKQUOTE>

1986: TI budget this year shows $150K + $325k +300K over three years for NASBE + Jolly Anne Davidson

1986 Jan:

The immediate publicity aims for "Helping Youth Decide" are
  • to get the quick hits that SDC requested last fall and
  • not to rock the NASBE boat by coming on too strong, or, indeed, plan anything for which we'd first have to get NASBE approval.

1986 Jan: Elizabeth Whelan in ACSH news "Health Watch" article on smoking.

Although the advertising campaign has been in effect for more than a year now, we still find it difficult to accept the fact that the National Association of State Boards of Education (NASBE) allowed themselves to be swallowed whole by the Tobacco Institute.

    Together, the industrial apologists for the nation's leading cause of preventable death and the teachers' group published a handbook for prompting parent-child communication entitled "Helping Youth Decide." Cleverly, both ads for this publication and the booklet equate the decision to "get married... borrow money... take a job" with the decision to smoke.

    But more important, the Tobacco Institute is achieving what they covet most: respectability through association and what is perceived as an endorsement by the nation's educational leaders.

    We wrote to the NASBE and asked them why their prestigious group was now in cahoots with the tobacco folks. Their response looked as though it had recently emerged from a cigarette company's word processor, when Phyllis Blaunstein, Executive Director, wrote
    "The booklet was written in response to member concerns and is a reflection of our organization's strong concern that youth needs clear direction and support from both school and home.

        NASBE does not believe that young people should smoke. The Tobacco Institute also takes the position that young people should not smoke."
We immediately followed up on her response asking if she would similarly endorse and co-sponsor a publication with the Columbian Cocaine CounciL Guess her response is still in the mail.

1986 June 3: Bill Klopfer memo re a meeting of the Communications Committee of the Tobacco Institute. He lists their main activities during the year including organising op-eds and letters-to-the-editor opposing the Synar bill which tried to introduce cigarette advertising bans and their success with the "Responsible Living project in cooperation with the NASBE

"Helping Youth Say No," just off the press, is our second installment of assistance to parents concerned about youth behavior. We'll be taking up our promotion plans for it soon with the Communications Committee.

    It's recent endorsement by Education Secretary Bennett is a source of great pride to us.

1986 Oct 28: Anne Duffin, who ran these projects at the Tobacco Institute, sent this memo to Peter Sparber, Issues Manager. It is her 3rd Q Report and it illustrates how the "Helping Youth Decide" project was an integral part of the tobacco industry campaign to preserve the right to advertise their projects, especially with Rep. Henry Waxman's Congressional hearings on cigarette advertising.

  • Completion of a third booklet in the "Helping Youth Decide" (HYD) project, a workshop guide written by the National Association of State Boards of Education (NASBE)
  • Preliminary agreement with NASBE on content and production procedures for HYD audio demonstration tapes.
  • Update in booklet form in time for the Waxman hearing of Covington & Burling's [tobacco lawyers] memo on First Amendment commercial speech protection.
  • Building a record with testimony of six expert witnesses for TI, Members of Congress, civil liberties officials and ad and media trade groups at Waxman's oversight hearings on cigarette advertising

    She claims unexpected success through:
NASBE's volunteering, for the first time, to involve its state board members in the HYD program, specifically in community programs [but unfortunately] NASBE staff turnover set back several major projects, including a planned new parent guidebook,

    She was also involved in a parallel project which relied on an Australian entrepreneur, Glen Smith — a psychiatrist who ran the marketing firm, Children's Research Unit in London which conducted surveys around the world [funded by the tobacco industry] to prove that advertising had no effect on juvenile smoking. Anne Duffin was redrafting one of his reports for use in the Waxman Hearings and also arranging for it to be published by a non-tobacco front organization. She reports:
Completion of Glen Smith's opinion research report, "Why Do Juvenile Start Smoking? An International Study of the Role of Advertising & Other Contributary Factors in Australia, Hong Kong, Norway, Spain and the United Kingdom." and decision by the International Advertising Association to publish it

1987 Feb: TI is preparing for the NASBE launch and organising a media tour with dates for Jolly Anne Davidson

1987 Apr 6: Peter Sparber (Issues Manager at the Tobacco Institute) receives the budget papers for his "Freedom to Advertise Coalition (FAC)" operations,

  • The tobacco industry pays $100,000 in dues to the FAC operations.
  • A further $100,000 has been set aside for printing the "Helping Youth Decide (HYD)" kits and reproduction of the videos (This is for the NASBE)
  • $650,000 has been set aside for advertising this HYD program
  • James Peterson (who devised the NASBE project) + advertising creative fees will be another $130,000
  • A further $120,000 covers "first amendment" activites [support for ACLU, etc. who support claims that commercial free-speech exists] and educational groups "other than NASBE and CASE [Coalition for Affordable Sports and Entertainment - a car-racing tobacco front-group].

1987 May 5: Sam Chilcote (head of Tobacco Institute) memo to the Executive Committee re. tobacco advertising ban in Canada and the US and the Strategies and Programs that the TI have implemented to block them, He notes:

Public Service

    For the past three years, The Tobacco Institute and the National Association of State Boards of Education ('NASBE) have co-sponsored a "Responsible Living Program" to help, parents combat negative peer pressure among teenagers.

    A variety of program materials have been developed, including booklets distributed to date to some 600,000 households.

    The program has been praised by Secretary of Eduication Bennett, Members of Congress and State Legislatures, many educators, clergy, child welfare experts and parents.

    Jolly Ann Davidson, past president of NASBE, has and will testify at hearings. She appears regularly in the news media on the program and the industry's sponsorship.

1987 Sep: /E Fred Panzer of the Tobacco Institute reports on their activities on Advertising Issues. He reports on their alliance with the National Rifle Association, and their expansion of the Freedom to Advertising Coalition, then says:

The number of Community Alliance Programs (CAP) developed by the National Association of State Boards of Education (NASBE) will reach eleven, with the announcement of eight new sites on October 2, 1987.

    Congressmen will be advised of the programs funded by TI grants. Two CAP sites are located in districts of members of the House Energy and Commerce Committee (Espanola, NM - Bill Richardson, Woodbury, Minn. - Gerry Sikorski).

    NASBE is pursuing development of a CAP in Montgomery County, MD, which has not as yet submitted a grant request.

1987 Oct 15: Karen W Powe (sic) Project Director of the NASBE is writing to the principles of various public schools, giving them travel and expenses details for a CAP workshop in Alexandria Virginia. All expenses are covered.

    The letter has been ccd to Jolly Ann Davidson and State executives, and this copy found its way into the Tobacco Institute files. There is no mention that this CAP workshop is being funded by tobacco.

1987 Dec 28: Peter Sparber has prepared the Tobacco Institute's "Public Affairs, Management Plan, Progress Report (to Dec 1987)" The staff are dealing with a number of issues:

  • Excise Tax — run by Jeff Ross
  • Public Smoking — Susan Stuntz, Chip Foley, Sharon Ransom
  • General Coaltions — Susan Stuntz
  • Advertising Issues — Fred Panzer
  • Scientific Affairs — Peter Sparber
  • Media Relations — Brennan Moran
  • Accidental Fire — Lisa Osborne
  • Misc — Anne Dedick runs Production Services. John Lyons deals with Information
Fred Panzer writes about arts sponsorship:
We consulted with Philip Morris International in efforts to defeat ad ban legislation in Hong Kong. We sent them statements from three cultural leaders —
  • William Lauers, president of the Metropolitan Museum of Art;
  • Harvey Lichtenstein, president of the Brooklyn Academy of Music; and
  • J. Carter Brown, director of the National Gallery of Art
— advised them on how their opposite numbers in Hong Kong might enlist them to warn their local government that a promotional ban could work against a strong public-private partnership in support of cultural affairs.

    At our request the National Association of State Boards of Education (NASBE) is working up a position paper dealing with the trend to ban smoking by teachers to complement moves to ban student smoking in schools.


1989 Jan 24: James Savarese's monthly report to the Tobacco Institute refers to a Help Youth Decide

"L Payne is continuing to meet with legal counsel to review the legal requirements of setting up the foundation ."
They are obviously intending to float this scam as an "Educational Foundation".

1989 June: Ended our five year agreement to cosponsor the Industry's Responsible living program p20 BRIEFING OF EHUD HOUMINER PHILIP MORRIS JUNE 21, 1989 COMMENTS THE ADVERTISING ISSUE [TIMN0364511/4532]

1990 October 9: The time is right politically to launch the Helping Youth Decide project, but NASBE is no longer cosponsoring the booklets.

2001 Feb 6: USA vs the Tobacco Industry. Charged that:

As part of this program, Tl produced and distributed copies of the booklet "Helping Youth Decide." Tt conducted extensive national media advertising and media tours to promote the booklet and program tn parents and educators. ? In or about 1986, Tl developed and produced additional materials as part of the Responsible Living program The publication was entitled "Helping Youth Say No." and was again co-sponsored by Tl and NASBE.



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