This site deals only with the corporate corruption of science, and makes no inference about the motives or activities of individuals involved.
There are many reasons why individuals become embroiled in corporate corruption activities - from political zealotry to over-enthusiastic activism; from gullibility to greed.
Please read the OVERVIEW carefully, and make up your own mind.
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Luis Carlos Mendiola Codina
The International Association of Advertisers (IAA) was one of the main organizations collaborating with the tobacco industry in trying to block restrictions on cigarette advertising around the world. They were closely associated in this "Freedom to Advertise" project with the various newspaper guilds and proprietors associations , led mainly by the News Ltd. chain.
PRELIMINARY MATERIAL ONLY
1992 Sep 29: LUIS CARLOS MENDIOLA CODINA ELECTED SENIOR VICE PRESIDENT OF INTERNATIONAL ADVERTISING ASSOCIATION BARCELONA, Spain, Sept. 29 /PRNewswire/ — The World Council of the International Advertising Association elected today Mr. Luis Carlos Mendiola Codina as Senior Vice President 1992-1994 and World President- Elect 1994-96 of the IAA at its biennial meeting in conjunction with the 33rd World Advertising Congress. Mendiola is President and Chief Executive Officer of Grupo PMP, a media services network based in Mexico City. [Source PR Newswire]
1993 Dec 28: A Philip Morris list of possible speakers (probably prepared by Aurora Gonzales) for Chris Proctor of BAT. They are collaborating in a proposed Latin American journalists junket.
For Freedom of Commercial Speech [Total advertising freedom], she proposes:
Mr.Mendiola (do not have his full name) - He is Director General of IAA for Latin America and is based in Mexico City . I understand that he is very active in promoting freedom of speech issues. I have never met him and, therefore, don't know how good (or bad) his oratorial skills are, but I can find out . He could be a very credible speaker in light of the organization that he represents.
1994–96: He was World President of the IAA. See http://www.iaauk.com/default.aspx?id=0dfd2592-0a35 (etc.)