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OPINION ONLY

This included the Tobacco Institute's booklet "Helpiing Youth Say No." which was a lame plea for the responsibility for addicting teenagers back on their parents.

This tobacco industry scams also consisted of videos and a series of adverising images which parents were supposed to use to educate their children about the need to resist using alcohol and cigarettes.

Of course the tobacco industry was probably the world leader in motivational research at this time, and it knew full-well that parents telling children not to use a product until they were adults, was a sure-fire way of making the product highly desirable to any child with hormones coursing though their veins.

It then becomes a rite of passage.

The audio and images and instruction materials were produced by Capital Communications Strategies.

Some key documents

• aka "Family COURSE Consortium"

1990: Unveiled in 1990, the C.O.U.R.S.E. Consortium was created by the Tobacco Institute. The "curriculum" includes two basic components: Distribution of the booklet "Tobacco: Helping Youth Say No" and television PSA's with the theme "Smoking should not be a part of growing up."

    Both of these components were produced by the Tobacco Institute, and the themes underlying the C.O.U.R.S.E. "curriculum" or philosophy are familiar:

• Smoking is an adult activity.
• Kids should "refrain" from smoking.
• Adults can choose to smoke, but should discourage their kids from smoking until
      "they are mature enough".
• There is an enormous amount of peer pressure to smoke.

• The major factor in smoking initiation is peer pressure.
• Parents should crack down on teen smoking, even if they themselves smoke.
• Education should be targeted at teens, rather than younger kids.
• Adults can choose to smoke, but should discourage their kids from smoking until
      "they are mature enough."
• There are many adult activities children should not engage in. Smoking is one of
      those activities. Children and adolescents do not yet have the maturity necessary
      to decide to smoke.

[As a warning to teenagers, this admonition was about as effective as waving a red flag at a bull in the belief that he will read it as a warning not to come close.]

1991: The program, as developed by RJ Reynolds in 1991, reiterates many of the same themes expressed in the Tobacco Institute's "Tobacco: Helping Youth Say No."

1991 Nov 19: Ted Lattanzio is now Director of Government Affairs for PM USA — this is a new position for him. Walter Woodson of the Tobacco Institute is advising him on the use of expert witnesses.

These people are available to discuss the issue at hearings, in one-on-one situations, in briefings with the media. They can also submit written statements for various audiences. The Institute retains the services of six of these experts, each of whom maintains a private consulting practice.

    The Institute retains two firms with an abundance of knowledge on the subject of indoor air quality (IAQ). The firms are Healthy Buildings International and Consolidated Safety Services . Between them, the firms have seven experts who can testify or otherwise address IAQ concerns in the states.

    The Institute retains the services of three PhD economists who are willing and able to address questions about the regressive nature of excise taxes.

Youth-related Experts
    The Institute retains a full-time expert who is willing to discuss the industry's youth programs and positions on tobacco advertising and sales practices..

    The consultant, a former president of the National Association of State Boards of Education, is a respected educator who also addresses media inquiries and has been instrumental in promoting The Institute's "It's the Law" and "Tobacco: Helping Youth Say No" campaigns.

    The "Tobacco: Helping Youth Say No" program is sponsored under the auspices of several leading educators from across the nation. In certain circumstances, members of this group (known as the C.O.U.R.S.E. Consortium) can speak at hearings or one-on-ones and provide written materials or address media inquiries.

1992: PSA youth program [2073576358]

1992: Discussion led by a consultant to the Family C.O.U.R.S.E. Consortium, a Tobacco Institute created group, with human service providers and parents who had attended trainings about how to improve future health education programs.

    Audio playback [Multiple choices]

1993 /E: Josh Slavitt of Philip Morris was putting together a listCOURSE Advisory Board - Third Party Experts, Talking Heads

1993 Dec: Associated with 1994 Sur Gen Task Force [2070053676]

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